Museo del Prado - Best Practices

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Museo del Prado

Description

Event:

n.a.

Target group:

General public

Purposes:

• Development of a museum model in constant renewal • Commitment to the cultural enrichment of society

European initiative reference:

n.a.

Info

Spain – Madrid

Space Needed: Big

Activity:

The Prado Museum is dedicated to the conservation and dissemination of a unique collection. In addition to exhibiting the paintings collected by the Spanish monarchs of the 16th and 17th centuries, the museum is involved in research, restoration, education, organisation of events and cultural activities.

Contact

tel.: +34 91 330 2800 e-mail: museo.nacional@museodelprado.es

Website

Strengths

•   Low implementation costs
•   Light and engaging content for viewers
•   Engaging even for young people

Weaknesses

• Consistency in content creation and publication required
• Prior research, care in content creation, creativity and originality required

Digital Solutions

•   Possibility of buying tickets online
•   Interactive, audio and video educational content
•   Strong social presence, especially TikTok

Methodology

• If you want to develop games or interactive content on your website, you can set up a special page where you can programme this content.

Resources needed and start-up costs

•   Social media manager: 500/1,000 euros per month
•   Programming of interactive content on the site: 1,000/25,000 euros
(example 1: approx. 960 euros
example 2: approximately 9,600 euros
example 3: approximately 24,000 euros)
•   Game programming: from 50,000 euros (example)

Possible low cost solution

• In order to avoid contracting a social media manager, the development and management of content to be published on social media can be handled by the museum staff. There are several free apps that can help such as Metricool (for management) and Canva (for the graphic part of the content).
• Free online platforms such as Genial.ly and Kumu can be used for the creation of interactive content.

Transferable innovative principles and methods

1. TikTok profile of the museum

Source: https://www.tiktok.com/@museodelprado

In addition to being present on social networks such as Instagram, Facebook, Twitter and YouTube, the Prado Museum also has a social profile on TikTok, an application mostly used by young people. On this platform, the museum publishes videos and content aimed at making art light and engaging in order to reach and enthuse young audiences.

2. Interactive educational content on the museum website

In addition to explanatory videos and audios, the museum website offers the possibility to interact and discover more about the history, art and contents it offers. The following image shows an example: an interactive family tree to learn more about Greek Roman mythology.

Source: https://www.museodelprado.es/actualidad/multimedia/quien-es-quien-en-la-mitologia/28d81c4d-247a-ad5e-8abe-f36e1f88ff0c

USEFUL LINKS / FURTHER REFERENCES

https://www.museodelprado.es/
https://www.tiktok.com/@museodelprado
https://www.museodelprado.es/actualidad/interactivos
https://genial.ly/
https://www.canva.com/
https://metricool.com/