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DIGIMUSE ENTER BEST PRACTICES


Face-fit

Overview

Objectives:
  1. Enhance Museum Engagement through Gamification
    Encourages visitors to interact with artworks in a fun and immersive way. It also uses pose-matching challenges to spark curiosity and deepen knowledge about art.
  2. Promote Art Education in an Interactive Manner
    Provides contextual information about artworks as users match poses.
  3. Ensure Accessibility and Inclusivity
    Offer different challenge modes, including torso-only poses for wheelchair users.
  4. Facilitate Social Sharing and Digital Engagement
    Enables users to generate and share videos of their participation and creates a digital extension of the museum experience through social media.
  5. Support Museum Customization and Reusability
    Allows museums to replace default artworks with their collections.
  6. Adopt a Privacy-Conscious, BYOD Approach
    Ensures no personal data is logged, aligning with privacy best practices.
  7. Provide Easy Setup and Deployment for Institutions
    Uses Docker for simplified backend installation and allows museums to manage interactions via an admin dashboard.
Target group:

•    Young people and students
•    Museum visitors
•    Tech and gamification enthusiasts
 

Info

Organisation name: Media Integration and Communication Center (MICC)
Italy Italy
Activity:
Media Integration and Communication Center (MICC) Advanced research in the fields of computer vision, multimedia technologies applied to smart environments, natural interaction, Internet-based applications, and collective intelligence.
Funding sources:

The project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 101004545

Contact

marco.bertini@unifi.it
Link to initiative:

Strengths

•    User-friendly interface – Easy adoption by museums and visitors
•    Low start-up costs – Open-source tech eliminates licensing fees
•    Minimal hardware requirements – Works on mid-range devices, reducing infrastructure costs
•    BYOD compatibility – Visitors can use their own smartphones, reducing museum costs
•    Gamified engagement – Increases visitor interaction, especially among younger audiences
•    Customisation – Museums can tailor content and challenges to their collections and needs
•    Privacy-friendly AI – Client-side processing ensures privacy and compliance with GDPR
 

Weaknesses

Artificial vision systems and expression recognition are one of the focal points of the ethical debate on artificial intelligence and, not surprisingly, they represent one of the most closely monitored technologies within the new AI Act of the European Union. It is therefore essential for the museum, both ethically and legally, to clarify that no automatic identity recognition policy is implemented, nor is any record of the user's physical traits. The application should cover a broad range of physical traits. Finally, since this type of app uses images of artworks, it is important for the museum to properly manage the usage and sharing rights, whether the artworks belong to the museum or other museums. In line with these ethical considerations, the apps developed in the ReInHerit project are based on specific 'ReInHerit Ethics Cards,' developed by the Consortium partners to address various issues, such as the correct training of artificial intelligence, user data protection, and respect for the rights to the images of the artworks used. (20190317_museums-and-ai-toolkit_rl_web_ita_v2-1.pdf)
 

Digital Solutions

1. AI and Computer Vision for Facial Expression Matching

  • Face Mesh Prediction Network: Detects 468 3D key points for accurate facial pose analysis
  • MobileNetV2 Architecture: Ensures real-time facial recognition, even on mid-range mobile devices
  • TensorFlowJS (Mobile) & TensorFlow (Desktop): Used for AI-based face tracking and expression analysis

2. Hybrid Cloud-Edge Processing for Performance Optimization

  • Edge Computing: Most computations run directly on the user’s device to reduce latency
  • Server-Side Processing: Advanced tasks like colour correction and style transfer use OpenCV APIs on a Python backend

3. Multi-Platform Compatibility

  • Web-based JavaScript Frontend: Ensures accessibility via browsers on mobile devices.
  • Python Desktop Version: Optimised for museum installations using OpenCV and TensorFlow

4. Gamification & Interactive UI

  • Ghost Image Overlay: Guides users in matching their expressions with artworks
  • Vertical Carousel Navigation: Allows users to browse and select portraits
  • Progressive Matching System: Users must align head pose first, then match finer details (eyes, eyebrows, mouth)

5. Privacy-Focused Digital Infrastructure

  • No Personal Data Storage: Email data is deleted after sending images
  • All Facial Analysis Runs on the Client Side: Ensuring compliance with privacy policies

6. Digital Content Customisation & Museum Integration

  • Admin Dashboard: Allows museums to manage artwork collections and challenges
  • Docker-Based Deployment: Simplifies backend installation for easy museum adoption

7. Social Media & Digital Engagement Features

  • Automated Image Generation: Users receive personalized artwork transformations
  • Instant Sharing via Email & Social Networks: Encouraging digital interaction beyond the museum visit
     

Demonstrable positive impacts

Face-fit app won a Best Demo Honorable Mention award at ACM Multimedia 2022, the foremost conference on multimedia.

Skills & knowledge required

1. Technical Skills
•    Web Development 
•    AI and Machine Learning 
•    Database Management 
•    App Customisation and Deployment 

2. Project Management Skills
•    Planning & Coordination 
•    Budgeting & Resource Allocation 
•    Risk Management 

3. Interpersonal Skills
•    Communication & Collaboration 
•    Customer-Centric Mindset 
•    Stakeholder Engagement 

4. Domain-Specific Expertise
•    Cultural Heritage Knowledge 
•    Gamification & User Engagement 
•    Legal & Ethical Knowledge 

5. Attitudes
•    Openness to Innovation 
•    Adaptability 
•    Commitment to Sustainability 
 

Transferable innovative principles and methods

Face-Fit: AI-Powered Personalisation of Portraits

Face-Fit is an AI-based web application that allows users to replicate the pose and expression of historical portraits, transferring their face onto famous artworks. This generates a personalised image that can be downloaded and shared on social media. The application promotes a user-centred and gamified approach, transforming traditional museum visits into interactive experiences.

•    Key Features: 

  • Uses AI to adapt and personalise paintings, particularly portraits
  • Encourages visitors to mimic facial expressions and poses
  • Provides artwork information via email and allows social media sharing
  • Built with JavaScript (front-end) and Python (back-end) using Kivy for UI customisation

The transferable innovative principles and methods of Face-fit include:

  1. Gamification for Cultural Engagement
  2. AI-Powered Facial Expression Matching
    •    Using a face mesh prediction network to track 468 3D points for accurate expression recognition and ensuring real-time pose analysis with MobileNetV2, allowing smooth performance even on mid-range mobile devices
  3. Hybrid Cloud-Edge AI Processing
    •    Performing as much computation as possible on user devices (edge computing) to reduce server load and enhance privacy
    •    Offloading complex tasks (e.g., color correction and style adaptation) to a server-side OpenCV Python API when necessary
  4. Adaptive Multi-Platform Design
  5. Privacy-First Data Handling
    •    Avoiding the collection or storage of personal data, ensuring compliance with GDPR and similar regulations
  6. Dynamic Content Customisation for Museums 
    •    Allowing museums to substitute artworks and define their own challenges and providing a museum-admin dashboard for content management and deeper user engagement
  7. Innovative UX Design for Intuitive Interaction
    •    Using a ghost image overlay to guide users in replicating facial expressions effectively
    •    Eliminating distracting visual cues to keep the focus on the artwork

Methodology

Face-Fit is an AI-driven, gamified web application designed to enhance museum engagement by allowing users to mimic the facial expressions and poses of historical artworks. The methodology combines:
•    Pose-matching challenges guided by AI to personalize visitor interaction.
•    Gamification principles that turn visitors into active participants rather than passive observers.
•    Hybrid cloud-edge architecture that performs facial expression matching on users’ devices while offloading complex tasks to a remote server.
•    Customisation by museums, who can upload their own collections and define challenges using an admin dashboard.
•    Inclusive interaction design, such as torso-only options for wheelchair users.
•    Privacy-first approach, avoiding personal data storage or biometric identification.

Visitors engage using their own devices (BYOD), which minimizes museum hardware costs and extends the experience through downloadable and shareable artwork-style images.
 

Resources needed and start-up costs

Core Resources:
•    Web-based front-end (JavaScript) and backend (Python with Docker) – open-source, customizable.
•    AI frameworks like TensorFlowJS (client-side) and OpenCV (server-side) – free and widely used.
•    Server or cloud hosting for backend tasks (color correction, data handling) – ~€10–€50/month.
•    Basic museum staff training for the admin dashboard – minimal once installed.
•    Smartphones or tablets – users bring their own (BYOD model).
•    Optional: Touchscreen kiosks or tablets for public use – ~€300–€1,000 each.

Estimated Start-up Cost:
•    If BYOD model: ~€500–€2,000 (mostly for backend setup and deployment).
•    If hardware provided by museum: ~€3,000–€5,000+, depending on the number of devices
 

Possible low cost solution

Face-Fit’s design is inherently cost-effective, but here are further simplified options for small or local institutions:
•    Use BYOD only: Avoid kiosk setups—visitors use their own smartphones with a QR code link to the app.
•    Run on a shared hosting plan or free-tier cloud platform (e.g., Heroku, Render, or Replit).
•    Leverage free AI models and pre-trained components (Face Mesh, MobileNetV2 via TensorFlowJS).
•    Customize content using only museum-owned artworks with no external image licensing.
•    Offer social sharing via downloadable image links without email integration, simplifying backend requirements.

Estimated Low-Cost Implementation:
•    €0–€500, especially if you host on a free cloud tier and use open-source tools and templates.

This approach retains the interactive and gamified experience while remaining accessible for small museums, schools, or community-based heritage organizations.
 

USEFUL LINKS / FURTHER REFERENCES