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Regnboga Þráða/ The Rainbow Thread, a queer road map

Overview

Objectives:
  • increase representation of a marginal group
  • distribute information about queer lives in Icelandic history
  • seeks to challenge the incorrect assumption that queer identities are only a feature of modern life.
  • inform visitors of how ideas and conceptions of sex, gender and sexuality change over time
  • think about what is left unsaid and encourage critical thinking
     
Target group:

General public, LGBT+ visitors

Info

Organisation name: Þjóðminjasafn Íslands/National Museum of Iceland
Iceland Iceland
Activity:
The National Museum of Iceland is the national center for the preservation and management of Icelandic cultural heritage. Its activities are diverse, reflecting its legal obligations such as to collect, preserve, and research the cultural heritage of the nation.

Contact

thjodminjasafn@thjodminjasafn.is tel: 530-2200

Strengths

Low technology investment and material (printing) costs
User friendly 
Accessible: both hearing and visually impaired visitors can enjoy the exhibition on site by being able to both read and listen or both! 
Exhibition is also accessible free of charge for those outside Iceland, or those that cannot travel to the building due to physical limitations. 

Weaknesses

No physical descriptions of the exhibits were offered, only the stories attached to them. Visitors accessing exhibition online can only hear the stories and not see the exhibitions they are connected to. 
Requires some level of subject expertise and familiarity with subject matter
Visitors must have a cellphone and headphones with them 

Digital Solutions

Cell phones, dedicated pages on museum main website, wifi access, social media, Soundcloud

Demonstrable positive impacts

Increased visibility: The exhibition brought attention to  LGBTQ+ narratives in Icelandic history, which had previously been underrepresented in museum collections and storytelling. 
Increased visitor numbers: both international and local. 
Community Engagement: fostered collaboration between the museum and LGBTQ activists, in particular the working relationship between the National Museum and the Icelandic Queer Organization- Samtökin ´78. 
Educational Impact: it provided educational opportunities for visitors, schools, scholars helping to challenge stereotypes and broaden understanding of queer history in Iceland. 
International Recognition: contributed to Iceland´s reputation as a progressive leader in LGBTQ+ rights and history preservation

Skills & knowledge required

Knowledge of recording and uploading audio files to museum website, and providing link to exhibition visitors´
Printing accompanying brochure, and ensuring itös available for visitors.
Promoting exhibition on social media, news media
Stable wifi connection inside museum
Ability for collaboration with outside LGBTQ organizations
Good research skills to discover ´hidden´stories and connections
Ability and desire to tell LGBTQ+ stories in the face of possible opposition from outside sources. 
 

Transferable innovative principles and methods

A pamphlet and an audio guide in both English and Icelandic take museum guests through the museum´s main exhibition- Making of a Nation, Heritage and History in Iceland- and sheds a light on various queer sides of Icelandic history and nationality. 
The thread directs the visitor to eleven places in the main exhibition where they stop and listen to information related to the material based on the relevant place in the main exhibition
School groups are also encouraged to take the tour

Methodology

The Rainbow Thread is a self-guided queer-themed audio tour that overlays LGBTQ+ perspectives onto the museum’s permanent exhibition. The methodology emphasizes:

•    Highlighting underrepresented histories by guiding visitors to 11 specific exhibition points with connections to LGBTQ+ narratives.
•    Critical engagement with heritage – challenging heteronormative assumptions and emphasizing that gender and sexuality are fluid across time.
•    Multi-format accessibility: audio content (in English and Icelandic) is paired with a printed or downloadable pamphlet.
•    Online availability via SoundCloud and the museum’s website allows remote or mobility-restricted users to access the experience.
•    Community co-creation: the content was developed in collaboration with Samtökin '78, Iceland’s national LGBTQ+ organization.

This approach merges interpretive storytelling, community activism, and inclusive pedagogy, creating a culturally sensitive, low-tech model for reinterpreting national narratives.

Resources needed and start-up costs

Core Resources:

  • Scriptwriting & research – identifying queer-related narratives tied to the museum’s existing exhibits.
  • Collaboration with LGBTQ+ communities/experts – especially for sensitivity and authenticity.
  • Audio recording equipment or use of smartphones and free editing software (e.g., Audacity).
  • Online hosting platform – e.g., SoundCloud (free tier available).
  • Printed pamphlets – bilingual and mapped to the exhibition (~€50–€150 initial print run).
  • Museum website integration – linking to SoundCloud/audio content.
  • Promotional campaign – using social media and newsletters.

Estimated Start-up Cost:

  • €300–€800 for initial research, recording, printing, and outreach—assuming staff does most of the work in-house.
  • Ongoing costs are minimal and limited to content updates and optional reprints.
     

Possible low cost solution

This initiative can be easily replicated by small museums with very limited budgets:

  • Use a free recording app (e.g., Voice Memos, Audacity) and host files on SoundCloud or YouTube.
  • Design a basic PDF guide with QR codes linking to each audio track.
  • Collaborate with local LGBTQ+ groups or historians to source stories.
  • Advertise through local schools, libraries, and LGBTQ+ networks for community reach.
  • Encourage visitors to use their own smartphones and headphones (BYOD model).

Estimated Low-Cost Implementation:

  • €0–€200, especially if materials are shared digitally and no physical printing is required.

This model allows for inclusive, critical storytelling in small or rural institutions with minimal infrastructure or technical expertise.
 

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