MUDEC Museum of Cultures e in Milan

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Description

Event:

MUDEC PODCAST

Target group:

Public audience

Purposes:

• Building an online community • Integrating the cultural offer • Ensure greater accessibility to heritage • Strengthen brand identity

European initiative reference:

n.a.

Info

Italy

Space Needed: Big

Activity:

The Museum of Cultures in Milan is a centre dedicated to interdisciplinary research on world cultures, where, starting with ethnographic collections and in collaboration with communities, it aims to build a place for dialogue around contemporary themes through visual, performing, and sound arts, design and costume.

Contact

Email helpdesk@ticket24ore.it Telephone 0254917

Website

Strengths

Low investment cost
Affordable and adaptable solution
User-friendly technology

Weaknesses

Possible cost increase in the long run
Difficulties in producing a quality product in the absence of specific expertise
Need to include podcasts in a broader communication strategy

Digital Solutions

Hardware and software tools for audio track acquisition and management
Profile on specific platforms such as Spotify and iTunes

Methodology

Including podcasting in your communication strategy is very easy. On the Internet, you can also find free short courses, such as that of Podcast Insight, on how to create a podcast. Once the episodes have been recorded, they can be published free of charge on platforms such as YouTube, Spotify and iTunes.

Resources needed and start-up costs

Recording set (audio interface, microphone, studio headphones, cables): 150/300 euros

Possible low cost solution

The price of the necessary equipment can vary. You can lower the cost by looking for cheap options and promotions, or you can even buy used equipment.

Transferable innovative principles and methods

1. Engaging and retaining the user

Through the podcast the cultural content is reworked and communicated to the user, soliciting a response that translates into engagement. When listening to a podcast, the public increasingly nurtures an interest in a topic and attaches value to it, which will be passed on to the museum institute promoting it.

2. Thinking about new and more accessible museum education

The podcast represents a new type of cultural and museum use, which allows even users unable to physically access the heritage to enjoy it at a distance by uploading content online. The application of this type of technology makes it possible to break down physical, cultural, and geographical barriers and thus reach a wider audience.

3. Set up a communication strategy

Podcasting cannot and must not be seen as a separate element from institutional communication but must be part of an integrated museum communication strategy that includes other channels, digital and otherwise (website, social media, press, etc.).